PPC Specialist

• 3+ Years’ experience managing Google Ads, MS Ads required
• Manage Paid Search/Adwords accounts directly on behalf of a client
• 3+ Years’ Client Management experience necessary
• Conduct split a/b testing
• Plan budgets
• Lead weekly client calls to review performance and account items
• Create and deliver client presentations and account reviews
• Perform thorough performance analyses regularly
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Conduct report analyses
• Develop projections/proposals and understand the tools used to build them
• Understand, implement and troubleshoot the tracking process
• Proactively bring new ideas for the account to improve performance
• Identify and implement advanced optimization tactics
• Leverage advanced Excel and campaign management tool skills

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